Chris AtkinsMenu

Chris Atkins.

Serious about sound.

Sound designer and agency founder, Dubai.

Less serious about everything else.

Brands govern their colour to the pixel. Then leave their sound to whoever is in the room on the last day.

I’ve spent twenty years being that person on purpose. Co-founder and managing director of WithFeeling in Dubai. The theme song of a World Expo, a Billboard number one, and the region’s only sonic branding Clio.

Play This Is Our Time · 57 sHeadphones help.

One long session.

Drag the playhead.

  1. Strongroom, London. Assistant engineer at twenty. Sessions for Ian Brown and the producers who taught me how a room should sound.
  2. BKP Group, Dubai. Fifteen years and thousands of films in every language. Foley on a Tuesday, a feature mix on a Friday. Rose to creative director.
  3. The Hideout, Las Vegas. Engineered with Kevin Churko on a Five Finger Death Punch album: No.1 on Billboard’s Hard Rock chart, No.2 on the Billboard 200.
  4. Expo 2020 Dubai. Creative senior manager. The brief: give a World Expo a voice.
  5. This Is Our Time. My idea and my project. I chose the writers, producers and singers, it went to No.1 on Apple Music, and the Expo’s sonic identity grew from it: six months of soundscapes across every public space.
  6. WithFeeling. Co-founded with Joe Dickinson. Google, Apple, Amazon, Ferrari. A remote team of eight.
  7. Busa Woodward. Co-founded a studio for sound and media direction in multisensory spatial experiences.
  8. Gold, twice. International Sound Awards gold for the Islamic Arts Biennale. Transform Awards MEA gold for Your Bazaar.
  9. A Clio. The region’s only sonic branding Clio, for the Islamic Arts Biennale. Still recording.

The tracks.

Click a track for its sheet.Tap a track for its sheet.

  1. The Islamic Arts Biennale at the Western Hajj Terminal, JeddahDiriyah Biennale Foundation · 2025Islamic Arts BiennaleOne scale, going up and coming down. It brought the region its first Clio for sound.
  2. Performers in front of the illuminated Al Wasl dome at Expo 2020 DubaiExpo 2020 Dubai · 2021This Is Our TimeThe song a World Expo sang. It was my idea: I chose the writers, producers and singers, and it went to number one on Apple Music.
  3. Men in white robes raise swords in a traditional dance outside an old stone fort in Saudi ArabiaMinistry of Tourism, Saudi Arabia · 2025The Sound of SaudiA country’s welcome, played on duff, rabab, qanun, ney and oud.
  4. A jockey lifts the Dubai World Cup trophy as horses race past the Meydan grandstandDubai Racing Club · 2022Dubai World CupNamed after a horse, built on a gallop. It has opened every Dubai World Cup since 2022.
  5. Delivery riders, a van and a shopping app on a phone, all in Your Bazaar purpleYour Bazaar · 2024Your BazaarWe borrowed the end of “Happy Birthday” and made it sing a web address.
  6. A performer on a neon-lit set with oversized cartoon charactersTikTok · 2021What Are You Waiting For?A minute of tiny worlds. Every cut changes the texture; the rhythm never stops walking.
  7. Young nuns in football kit holding a ballBBC World Service · 2023Soccer NunsTibetan Buddhist nuns who play football, for BBC radio. With no picture, the sound has to be the picture.
The full archive lives at WithFeeling ↗

Behind the desk.

I’ve spent twenty years making things you hear before you see. London at twenty, fifteen years of sessions in Dubai, a Billboard number one in Las Vegas, then the voice of a World Expo.

In 2022 I co-founded WithFeeling with Joe Dickinson. We write sound for brands like Google, Apple, Amazon and Ferrari. The UAE gave me a Golden Visa for the work.

Steady on the outside, doing the anxious thinking on the inside. That’s the job.

The full liner notes →
Chris Atkins, black and white portrait, Dubai 2026
Dubai, 2026

On the record.

2026
Clio Music Awards · BronzeIslamic Arts Biennale
2026
Transform Awards MEA · GoldIslamic Arts Biennale
2026
Transform Awards MEA · SilverMinistry of Tourism Saudi Arabia
2025
International Sound Awards · WinnerIslamic Arts Biennale
2025
Transform Awards MEA · GoldYour Bazaar
2025
Transform Awards MEA · SilverDubai Racing Club
2024
Music + Sound Awards · Winnertwofour54
2023
Amnesty Human Rights Press AwardBBC World Service
2021
Apple Music · No.1Expo 2020 Dubai
2021
NYX Awards · Grand WinnerTikTok
2019
MENA Effies · Grand WinnerAlmosafer

Films.

Cut for the sound first, which is probably obvious.

Thirty-eight cities. Thirteen to go.
All ten films

Paintings.

Dots

2020 · Impasto on canvas · 150 × 100 cm

All the paintings

Hit talkback.

Speaking, press, juries, advisory, collaborations. One address for all of it. I answer it myself, usually within a day.

chris@withfeeling.com