Chris Atkins

Chris Atkins.

Serious about sound.

Less serious about everything else.

Brands govern their colour to the pixel. Then leave their sound to whoever is in the room on the last day.

I’ve spent twenty years being that person on purpose. Co-founder and managing director of WithFeeling in Dubai. The theme song of a World Expo, a US number one, and the region’s only sonic branding Clio.

Headphones help.

One long session.

Drag the playhead.

  1. Strongroom, London. Assistant engineer at twenty. Sessions for Ian Brown and the producers who taught me how a room should sound.
  2. BKP Group, Dubai. Fifteen years and thousands of films in every language. Foley on a Tuesday, a feature mix on a Friday. Rose to creative director.
  3. The Hideout, Las Vegas. Engineered with Kevin Churko on a Five Finger Death Punch album that went to number one in the US.
  4. Expo 2020 Dubai. Creative senior manager. The brief: give a World Expo a voice.
  5. This Is Our Time. Executive producer of the official theme song, No.1 on Apple Music, and the sonic identity behind six months of soundscapes across every public space.
  6. WithFeeling. Co-founded the sonic branding agency. Google, Apple, Amazon, Ferrari. A remote team of eight.
  7. Busa Woodward. Co-founded a studio for sound and media direction in multisensory spatial experiences.
  8. Gold, twice. International Sound Awards gold for the Islamic Arts Biennale. Transform Awards MEA gold for Your Bazaar.
  9. A Clio. The region's only sonic branding Clio, for the Islamic Arts Biennale. Still recording.

The tracks.

Click for the full session.Tap for the full session.

  1. The Islamic Arts Biennale at the Western Hajj Terminal, Jeddah01 / 07Diriyah Biennale Foundation · 20256:24Islamic Arts BiennaleOne scale, going up and coming down. It brought the region its first Clio for sound.
  2. Performers in front of the illuminated Al Wasl dome at Expo 2020 Dubai02 / 07Expo 2020 Dubai · 20213:00This Is Our TimeThe song a World Expo sang. I produced it, and it went to number one on Apple Music.
  3. Saudi Arabia's Ministry of Tourism sonic identity03 / 07Ministry of Tourism, Saudi Arabia · 20254:03The Sound of SaudiA country’s welcome, played on duff, rabab, qanun, ney and oud.
  4. Horses racing at Meydan under the Dubai World Cup sonic identity04 / 07Dubai Racing Club · 20222:00Dubai World CupNamed after a horse, built on a gallop. It has opened every Dubai World Cup since 2022.
  5. The Your Bazaar sonic identity05 / 07Your Bazaar · 20242:06Your BazaarWe borrowed the end of “Happy Birthday” and made it sing a web address.
  6. A performer on a neon-lit set with oversized cartoon characters06 / 07TikTok · 20211:02What Are You Waiting For?A minute of tiny worlds. Every cut changes the texture; the rhythm never stops walking.
  7. Young nuns in football kit holding a ball07 / 07BBC World Service · 202326:29Soccer NunsTibetan Buddhist nuns who play football, for BBC radio. With no picture, the sound has to be the picture.
The full archive lives at WithFeeling ↗

Behind the desk.

I’ve spent twenty years making things you hear before you see. London at twenty, fifteen years of sessions in Dubai, a US number one in Las Vegas, then the voice of a World Expo.

In 2022 I co-founded WithFeeling, a remote-first sonic branding agency working with Google, Apple, Amazon and Ferrari. The UAE gave me a Golden Visa for the work.

Steady on the outside, doing the anxious thinking on the inside. That’s the job.

The full liner notes →
Chris Atkins, black and white portrait printed in studio blue
Dubai, 2026

On the record.

2026
Clio Music Awards · BronzeIslamic Arts Biennale
2026
Transform Awards MEA · GoldIslamic Arts Biennale
2026
Transform Awards MEA · SilverMinistry of Tourism Saudi Arabia
2025
International Sound Awards · WinnerIslamic Arts Biennale
2025
Transform Awards MEA · GoldYour Bazaar
2025
Transform Awards MEA · SilverDubai Racing Club
2024
Music + Sound Awards · Winnertwofour54
2023
Amnesty Human Rights Press AwardBBC World Service
2021
Apple Music · No.1Expo 2020 Dubai
2021
NYX Awards · Grand WinnerTikTok
2019
MENA Effies · Grand WinnerAlmosafer

Heard by

GoogleExpo 2020 DubaiAppleEmiratesAmazonFerrariTikTokBBCMicrosoftSaudi Vision 2030MarriottJohnnie Walker

Out-takes.

What happens when the studio’s quiet. Big canvases, small films, and a list of cities I keep adding to.

Dots, an impasto painting by Chris
Dots, 2020. Impasto on canvas, 150 x 100 cm.
Still from a travel film in Kathmandu
Ten travel films. Cut for the sound first, which is probably obvious.
Thirty-eight cities. Thirteen to go.
All the out-takes →

Hit talkback.

Speaking, press, juries, advisory, collaborations. One address for all of it. I answer it myself, usually within a day.

chris@withfeeling.com